A better swag. A lasting contribution.

We want to make the swag you reach for every time you head away. The one that earns its place in the ute. That becomes part of your weekends, long trips and stories around the fire.

Something worth looking after. Something you can keep using for years.

That's why we're developing a focused range of just three swags, with Australian manufacture and long-term durability at the heart of the brief. Every material, seam and component should earn its place. Every design decision should help make a better swag.

Our ambition is to back that workmanship with a 50-year warranty. It's a commitment we intend to build into the product from the beginning.

But making a good product is only part of what we want to do.

The beaches, bush and open country make camping in Australia what it is. We want our business to contribute to looking after them. That's why our commitment is to donate 100% of profits to Clean Up Australia.

We're at the beginning of that journey. We'll share the development, the decisions and, as the business grows, the donations — so you can see what sits behind the promises.

Three swags. Made with care. Giving back to Australia.