Concept image — final design may change
01 · Entry
In development
Swag 01
The way into the range. Developed to the same brief as every AUS SWAG.
Australian-made swags · In development
For out here.
Three swags. One Australian idea.
Launch commitments
Three promises, built in from the start.
Made in Australia
Australian manufacture is part of the brief from day one.
Read our storyA 50-year warranty
Built to be kept, and backed for a lifetime of trips.
About the warranty100% of profits to Clean Up Australia
Profit, not revenue — and we'll show the numbers.
How it will work
The range
Three swags. One standard.
Entry, middle and flagship. Every model is developed to the same brief and carries the same launch commitments. The final differences between them will be published with the specifications.
Concept image — final design may change
02 · Middle
In development
Swag 02
The middle of the range. Same brief, a step up in specification.
Concept image — final design may change
03 · Flagship
In development
Kangaroo Hide Swag
The flagship. Planned as a kangaroo-hide swag.
Our story
A better swag. A lasting contribution.
Aus Swag has a simple goal: build the best swag on the market and give back to Australia along the way.
We're developing a focused range of three swags, with Australian manufacture and long-term durability at the heart of the brief — and a commitment to donate 100% of profits to Clean Up Australia.
03 · Flagship
Planned in kangaroo hide.
Our flagship is planned as a kangaroo-hide swag. We're working through where the hide is used and what sits alongside it.
We'll share those decisions as they're made. Until then, we won't claim more for the material than we can show.
Concept image — final design may change
Our commitment
100% of profits. To Clean Up Australia.
The places we camp are the reason we're building this. So the plan is simple: whatever profit AUS SWAG makes goes to Clean Up Australia.
Profit, not revenue. Profit is what's left after the costs of making and selling it — things like materials, manufacturing, delivery, payment fees, tax and running the business.
We'll publish the exact profit definition and donation schedule before launch, then report every donation.
How it will work
Clean Up Australia is named as our intended donation recipient. We have no formal partnership with Clean Up Australia, and naming them does not imply their endorsement.
Years. The warranty we intend to offer.
We want to build a swag you keep for decades. Full coverage, exclusions and the claims process will be published before launch.
About the warrantyLaunch updates
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